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HOW BARU CHANGES THE WORLD

To talk about baru seeds is to talk about the South American Cerrado. The Cerrado is being destroyed very rapidly, with dire consequences to climate change.
South America's Heart
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The Cerrado is the most biodiverse savanna in the world, and the second largest biome in South America. It is also home to some of the main aquifers and rivers in the continent.
It spreads over 2 million square kilometres through the heart of Brazil, parts of Bolivia and Paraguay, being roughly half the size of Europe or twice the size of Ontario.

The Amazon-Cerrado
Water Cycle
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Water clouds come from the Atlantic Ocean (1) and enter the Amazon rainforest. Here they become a phenomenon called flying rivers (2), a moving downpour heading south (3) towards Midwestern Brazil (4).
This rainfall penetrates the soil through deep-rooted vegetation over a huge area, feeding water tables that become some of the mightiest rivers in the rainforest: the Tocantins, Araguaia, and Xingu rivers (5).

The Upside-Down Forest
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Baru and other Cerrado trees form a complex, deep root network often called "the upside-down forest".
This network turns the Cerrado into a "water tower". It is what ultimately keeps the Cerrado flowing, particularly during the dry season.
Deforestation of these trees causes a radical disruption of this flow, one that could entail the fatal loss of 40% of the Amazon rainforest in 30 years due to lack of water coming from the Cerrado.

Dangerous Path
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Currently, only 20% of the Cerrado’s original vegetation remains. Its deforestation (in yellow on the map) happened mainly during the last 15 years, due to unregulated industrial agriculture.

It is being deforested at a rate 5x faster than the Amazon Rainforest, and despite its importance as a water reservoir, less than 10% of it is protected by Brazilian law.

Virtually Unknown
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The Cerrado is overlooked as a biome, and for the longest time was considered "Brazil's last agricultural frontier". The deforestation makes room mostly for GMO crops, such as soybeans and corn.
There is little international awareness of the Cerrado as a biome; coincidentally, there's also heavy lobbying from major corporations for less protection on it.

A Glimmer of Hope
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Bringing awareness to baru, and increasing its global demand have important consequences:

- It incentivizes local communities to preserve existing trees and to plant more native trees;
- It disencourages deforestation, minimizing the effects of climate change;
- It preserves biodiversity;

- It generates international pressure for further Cerrado protection;

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Preserving the savanna allows important water cycles to be kept in place. To minimize the effects of climate change means to care for the Cerrado and the Amazon rainforest.

 

ETHICALLY SOURCED

Baru seeds also empower Cerrado communities and raise international awareness on the role of the Cerrado deforestation in climate change.

 

Heart of the Savanna
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We source our baru seeds deep in the Brazilian Cerrado, where we can find the most pristine savanna conditions, and deal directly with the communities gathering baru fruits.
It is not difficult for trading companies to take advantage of vulnerable communities under the guise of co-ops.

Sourcing directly ensures communities will be paid a fair price, with no middle men, and will get visibility for their efforts.

True Wealth
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Many communities take for granted the wealth in their backyard, and may even chop wild trees down for charcoal.
Once they learn the trees can be a steady source of revenue, they organize themselves to collect fruits, preserve trees, and shift their perspective towards the Cerrado.

Fighting Inequality
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The Cerrado has the widest social gap in South America, meaning less than 0.5% of the population owns 80% of the resources.

Baru seeds distribute revenue in communities that would normally be excluded from most sources of income.

This stimulates the local economy, and enable basic access to clothing, communications, transportation and education.

Fair Trade
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Bringing awareness to baru, and increasing its global demand have important consequences:

- It empowers local communities and reduces social gaps;
- It creates jobs and stimulates local economies where seeds are gathered;
- It raises awareness on the communities gathering baru seeds;
- It generates international pressure for further Cerrado preservation and protection;

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