Baru Baron is a Canadian, Toronto-based company focused on introducing Canada to the finest baru seeds and related products.
Shand Santos, originally from Midwestern Brazil, decided to bring baru to his new home for the simplest reason: he missed eating it.
Shand Santos collaborates closely with Cerrado communities, following every step of the production and overseeing the quality of baru fruits and seeds.
EMPOWERING HUMAN KIND
“Baru Baron” is a tongue-in-cheek name for a company that, in fact, depends on a network of co-ops, and on the preservation of the Cerrado for its success.
Baru Baron aims to develop diversity, promote fair trade and build a culture of sustainability within the entire Cerrado supply chain.
EMBRACING THE SAVANNA
Baru Baron elevates the Cerrado’s importance by exposing its biodiversity to a global audience, starting with its “caviar”:
the baru seed.
There are other 200 edible fruits and seeds from the same area that also possess highly nutritious and medicinal properties, yet to be unveiled to the world.
AVERTING CLIMATE CATASTROPHE
Baru Baron develops products with a positive environmental impact, going against the grain by preserving and reforesting the savanna as demand for Cerrado products grows.
Ultimately, recognizing the importance of the Cerrado savanna means a brighter future for the Amazon rainforest, carbon capture and climate change mitigation.
Contact us at firstname.lastname@example.org or visit our Press page for more details about us.