Baru Baron is a Canadian, Toronto-based company focused on introducing the finest baru seeds and related products into Canada.

It was founded in 2016 by Shand Santos. After moving from Midwestern Brazil to Canada, he decided to bring baru to this country for the simplest reason: he missed eating it.
“Baru Baron” is a tongue-in-cheek name for a company that, in fact, depends on a network of co-ops, and on the preservation of the Cerrado for its success.
Baru Baron aims to bring global awareness to the Cerrado’s biodiversity and importance, starting with its “caviar”: the baru seed.
The higher the demand for Cerrado products, the more preservation of trees and reforestation, and ultimately, the brighter the future regarding climate change.
Contact us at or visit our Press page for more details about us.